What your marketing is actually doing. Not what it's reporting.
Our flagship service. A forensic look at where performance is hiding, where budget is leaking, and what needs to change — with a clear plan attached.
Most marketing reports tell you what happened. Ours tell you what's real.
There is a version of marketing performance that exists on paper — in dashboards, reports, and agency updates. And there is the version that exists in reality. For most businesses, the gap between the two is significant.
Our audit goes deep into both: the data, the channels, the funnel, the attribution, and the creative. We surface exactly what's happening, where the real performance is, where the gaps are, and what the business should do next. It's not a health check. It's a forensic investigation — and the output is a clear, prioritised action plan.
The signs that something isn't adding up.
Marketing audit clients come to us from two places: they suspect something is wrong but can't find it, or they know something is wrong and need an independent view on how bad it is and what to do about it. Either is the right reason.
Spend is going out but you can't confidently explain what it's producing
Reports show activity and impressions — but not outcomes that connect to revenue
Your agency or team is delivering — but results have plateaued or declined
Attribution is unreliable, which means every budget decision is based on incomplete data
You're about to scale spend and need certainty before you do
Something changed — results dropped — and no one can explain it clearly
A structured investigation. Not a checklist.
Our audit process is built to surface what reporting hides. We go in without assumptions and verify everything from the ground up — which means the findings are accurate, not comfortable.
Note: Our audit scope is shaped by the business, the channels in use, and where the complexity lies. The structure below is how we generally work — but the depth and focus of each phase is always tailored to what we find and what matters most to you.
Full access, zero assumptions
We start with complete access to platforms, data, reporting, and past decisions. We assume nothing is working until we can verify it.
Channel-by-channel forensics
Every active channel is assessed in detail — spend allocation, targeting logic, creative performance, conversion behaviour, and attribution accuracy. We map what's real against what's been reported.
Surface the hidden picture
We identify what's been missed, misattributed, or quietly underperforming. This includes the things no one inside was looking for because no one knew to look.
Deliver a clear action plan
The output is direct: what to stop immediately, what to fix, what to test, and what to scale — with reasoning attached to every recommendation.
Clarity on every line. A plan for every finding.
- An accurate picture of what your marketing is actually producing
- Specific identification of where budget is being lost or underperforming
- Blind spots named, quantified, and explained
- A prioritised action plan you can execute immediately
- Confidence — and evidence — to make your next major marketing decision
- A performance baseline you can measure everything that follows against
Let's fix what's
not working.
Tell us what's going on. We'll tell you honestly if and how we can help.